Promoting Company Expertise in an Engaging Manner

Background

Suzlon Energy Australia is the largest turnkey constructor, operator and maintenance service provider of grid-connected wind farms in Australia.  It is a subsidiary of Suzlon Energy Ltd, one of the world’s leading wind turbine manufacturers, with operations around the globe.

Back in 2006, Suzlon was awarded a contract to construct the AGL Hallet wind farm, 220 kilometres north of Adelaide. Over a 2.5 year period, Digicast was involved with filming all stages of the wind farm as it was built – from road construction, manufacturing, delivery, installation, launch and maintenance.

Suzlon required a production house that could supply camera operators at short notice to the remote location, as well as develop a marketing video for both their client (AGL Energy Limited) and their own promotional purposes.

Here’s how we solved their problem:

1. We developed a robust time lapse photography system, in order to film the installation of a complete wind tower in extreme windy and wet conditions.
2. A technical script was written for AGL to showcase to viewers at their visitor centre the construction of a wind tower.
3. For Suzlon, their immediate marketing need was to promote their credentials and capabilities at trade shows. Rather than produce a traditional style corporate video of around eight minutes in length, we convinced them to have a short and inspiring trade show video to lure passers-by.

And here’s what happened:

1. AGL is very happy with their informative corporate video that gets constant viewers everyday at their visitor centre.
2. Suzlon has an engaging promotional video that grabs attention and makes them stand out from the crowd. Copies of it are constantly requested by influential stakeholders.