Getting Retailers excited about their Association with Wattyl

Background

Wattyl is an iconic paint brand both in Australia and in New Zealand.

In order to demonstrate the galvanised and successful business relationship between The Wattyl Group and Paint Place, a conference video was created to excite the paint industry about Wattyl brands and achievements.

Here’s how we solved their problem:

1. Due to limited time, we only had grainy still photos and mpeg videos to work from.  We used special effects and design techniques to make the video look appealing.  It was set to a music track targeted to a male audience of 35 – 55 year old demographic to generate buzz and excitement at the conference.
2. We wrote a motivating and exciting script to highlight Wattyl’s history, innovation and successful history in the market place.

And here’s what happened:

1. The conference video created enormous excitement and even lead to a significant increase in paint sales during the conference.
2. Senior staff at Wattyl were amazed at the promotional capability of a marketing video.  It even motivated and excited Wattyl staff about their own company.
3. Different versions of the video were created to be used at other industry conferences to generate the same enthusiasm and positive spirit that was driven by a creative short with cutting edge technology.